Industry is working hard to provide you with “things”, to keep you fed, healthy, entertained and mobile. They only do it because you want it, and not because they love making things. Stop buying and they cease to exist. How much simpler could it be?
Industries across all sectors and geographic regions, except maybe North Korea, only exist because you, the consumer, buys the things they produce. And because industry knows that you are feeble-minded they use “marketing” to con you that their things are absolutely necessary to your survival, and you respond like a Pavlovian dog responds to a bell. In order to produce the ever more complex things that you find irresistible and essential for life, industry must dig up things, burn things and transform things. Doing this is generally very messy and causes great pain to mother earth. How much simpler could it be? Because you buy things, industry makes money; the most powerful psychoactive device ever invented. Money is also highly addictive; therefore, industry’s greed knows no limits, and you the follower of fashion, continually feed their addiction. You, the consumer, know very well that industry is raping the planet to provide you with your indulgencies; that industry is raping your wallet to provide you with your little extravagances. In order to keep up with population growth, industry must extort nature to provide more, mostly finite, elements so that industry can produce ever more things. How much simpler could it be? Money is not only addictive, it also highly contagious. The mere thought of it fuels a desperate desire to accumulate more and more, so that it can be spent on buying things. Humankind defines itself through possession of things; the more you own, the greater, smarter, stronger you perceive yourself to be. So, you continue on your quest to collect more things and more money, without regard to the consequences of your desire. As long as you feed the beast it will grow until it devours your planet, and you cease to exist. How much simpler could it be? Yesterday, I accidently watched a program on National Geographic about an enviro-masochist who travels the world (in carbon guzzling contraptions that fly through the air) with his television crew to document the ravages industry is causing to the planet. A noble, if futile, endeavour. Everyone is painfully aware that we are destroying our planet. We don’t need another television documentary to tell us what we already know. And the great paradox is that if you are able to watch his film, you are contributing to the problem. What we need is a (humane) way to kill the techno-narcissistic zombies devouring things and chasing the illusion of wealth. What we need is a (humane) way to stop unbridled reproduction of human beings. What we need is to stop thinking that we are smarter than nature, and get back to living simply in harmony with her. What we need is to rid ourselves of our addiction to things, and to define ourselves by the good we do to the earth and its inhabitants. How much simpler could it be?
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