While I don’t believe in conspiracies in the generally accepted sense, I do think that there are inadvertent conspiracies. Contrary to the strict definition of the word, inadvertent conspiracies are conspiracies that are not directed by government agencies, by big business or by Auric Goldfinger.
Marketing is an inadvertent conspiracy.
No one person or entity steers this collusion; it is driven by a more sinister master - collective greed.
It is like a drug which is consumed equally by the dealer and the client. On the one hand you have those that have an insatiable need to peddle their wares and on the other hand you have those that have a voracious need to possess things. A match made in heaven, or a coalition of the asinine. I opt for the latter.
Marketing qualifies as an inadvertent conspiracy because there is an invisible hand that purposely modifies or influences behavior to achieve a clear objective that is against the free will and not for the individual or collective good of those being headed.
Marketing wearing its visible face, advertising, is more invasive than a Kudzu vine on Monsanto juice. Not one single aspect of modern life is spared the invasion into the most intimate recesses of our lives. Every conceivable support, including human flesh, has been turned into a billboard.
Marketeers go to extraordinary lengths to spread the message – NASA and the US government in the ultimate exercise in futility, have their logos on spaceships destined to the furthest reaches of our universe in the hope that life in the ether will recognize and be influenced by the subliminal message.
Regardless if it is being mirrored to aliens or humans, advertising is by its very nature a lie.
Whether simple embellishment or outrageous exaggeration it is still basically a lie, a false proclamation made with deliberate intent to deceive.
Marketeers have understood the power of communication to disseminate their lies. And everyone knows that if a lie is repeated often enough it eventually becomes a truth. So messages are repeated endlessly like Justin Bieber songs on MTV, in the hope of finding even more believers.
If advertising were truthful as many superlatives would be bestowed to the adverse of the product or service being pimped. So, if you don’t show the disadvantages in the same light as the advantages you are lying by omission. And lying by omission is still a lie.
But it is up to every individual to resist the onslaught of product propaganda and make intelligent choices. Easier to go to the moon in a Disney character shaped dirigible. Wo(M)an is capable of the greatest technical prowess but powerless at the feet of the Marketing God waving discount vouchers.
In life there is common sense but there is also common stupidity.
Common stupidity is akin to blindly following the marketing Pied Piper safe in the knowledge that the path leads to the cliff’s edge. Following diligently while enjoying music on their Bose headphones.
If we believe the statistics, common stupidity is now so common that it has surpassed common sense and has become the norm. At least in our ability to resist this whoopla.
Marketeers now market everything from body parts to trips to the moon. The most remarkable is the ability to sell pipe-dreams to voters. And consumers consume this effluent with an enthusiasm that would make Jack the Ripper look uninterested in a lonely prostitute in a dark alley.
So effective is the indoctrination that the desire to possess material and immaterial things largely surpasses our individual and collective ability to pay for those things.
Statisticians call this growth!
Growth, yes like an ugly wart on Alexandra Elizabeth Ljadov’s chin. All that is growing is this consumer madness fueled by never-ending debt. Growth in possessing useless trinkets used as marks of status. It’s just one big Macaquery to determine which arse is the most colorful at orgy time.
If common stupidity, better known as consumerism, was a recognized disease, Proctologists would be right on the money while Oncologists would have some descriptive names for it.
And there is no cure in sight.
Worse, very few have even recognized the subterfuge, never mind trying to find a cure.
But before you can cure stupidity you would have to find a cure for greed.